How to Beat the Market Going into Real Estate Season
So you’re ready to sell but don’t quite know what price tag to put on your home? We have some great tips you can use to measure up (and beat!) the market as we swing into real estate season. Here are a handful of key insights on how to price your home to sell.

Evaluate the Comps
Do some self-study and market research on recent sale prices, current listing prices, and the property forecasts in your area, region, and comparable homes within your neighborhood. Online tools like Zillow, Redfin, or Realtor.com offer quick access to data about comparable properties.
Request an agent or broker run a comparative market analysis (CMA) to get a professional perspective. This ensures your price is realistic—not so high you scare off buyers, nor so low you leave money on the table. Data-driven insights are essential for competitive pricing.
Consider Market Conditions and Timing
The real estate market is a fluctuating entity, and the price you will get for your property heavily depends on the condition of the market. Examine the inventory of similar properties currently on the market. Low supply and high demand will be your biggest pricing companion. The time of year for your sale is also a large consideration—there is a season for real estate—and timing can be everything when it comes to getting the money you ask for when selling your home.
While spring traditionally dominates the real estate calendar, technology and virtual listings have increased year-round activity. That said, pay attention to interest rates and economic trends, which can impact buyer behavior and affordability.
Factor in Renovations and Improvements
If you’ve owned your home for a while and have made some considerable upgrades like renovations or new appliances or mechanics, these changes may increase the value of your home. Additionally, sustainable features like energy-efficient windows, smart thermostats, or solar panels can appeal to today’s eco-conscious buyers.
If you are considering a remodel to increase the market price, we recommend completing a cost-benefit analysis before diving into a renovation project to ensure it’s worth the investment. Minor updates like landscaping, painting, basic repairs, and other small improvements can add value and boost curb appeal without breaking the bank.
Stage Your Home—Virtually or Physically
Another great way to increase the value of your property is to stage the home to make a good impression. Whether you opt for traditional staging or virtual staging, the goal is to create an inviting, neutral environment. Declutter, depersonalize, and use furniture sparingly. Help the potential buyer picture how they will fit their lives into the home, then watch your sale price become a total non-issue.
Highlighting versatile spaces—like home offices or outdoor living areas—can be a game-changer, especially in the post-pandemic world.
Adjust the Price to Create Demand
If you’re on a tight timeline to sell, one option is to price the home slightly under market expectations in order to attract attention from the buyers. This can drive interest, bring buyers through the door, and create demand for your property. When going through negotiations you may even be able to trigger a bidding war among qualified buyers, ratcheting up the price tag bit-by-bit.
Don’t get too crazy with this tactic—remember if the market isn’t right, you will have pigeon-holed yourself into that low selling price. Consult your agent or broker to ensure you’re not undervaluing your property in a way that backfires in a slow market.
Leverage Technology and Data
Take advantage of technology-driven pricing tools and analytics. Many platforms now offer automated valuation models (AVMs) that can supplement your agent’s expertise. These tools help refine your pricing strategy with real-time data, making it easier to set a competitive and attractive price.
Legal and Financial Considerations
Navigating the complexities of selling a home often involves legal and financial hurdles. Rising interest rates or new tax regulations can influence buyer behavior and pricing strategies. Consult an attorney or financial advisor to ensure you’re fully prepared for the sale process.
Ready to List?
Pricing your home effectively is both an art and a science. There are many strategies to get the price you’re asking for on your property. None of which are negotiation-proof, so be prepared to consult an attorney to navigate through the complex tasks of selling a home. Anselmo & Wojcicki, LLP’s expert real estate attorneys are here to help you navigate every step of the process. From pricing advice to contract negotiation, we’re ready to help you make the most of this real estate season. Contact us to set up your first consultation.
About Anselmo & Wojcicki, LLP
Anselmo & Wojcicki, LLP is a multi-disciplinary law practice based in Schaumburg, Illinois, specializing in real estate, estate planning, tax planning, business formation, and the sale and purchase of businesses. Our commitment to our clients and our values set us apart from the crowd. Our team of legal specialists has a wealth of experience and expertise to help you meet your legal needs. We are dedicated to providing quality service and building lasting relationships with our clients.
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